How well do you know your ideal customers’ backgrounds, their goals, and their challenges? How well do you understand their interests and needs? Do you know how old they are? What their pains and gains are? What a day-in-the-life looks like?
Without knowing the answers to questions like these, it’s difficult for a business to create an effective strategy to attract, sell to, and delight more of those types of people. In order to grow, you need to understand your customers inside and out.
This session will be led by Meeta Thareja from MetaValue.