We will be offering a series of half day and full day workshops and smaller sessions with business pioneers and industry experts over the next 2 years.

Developing your Website and Digital Presence

led by Natalie Chaplin from Grow My Small Business

This session will encourage you to look in depth at how you position your business online, how you craft your message to your customer/audience to gain a response (call-to-action), and how you use images and text to communicate with your audience online and to grow your business.

Stage 2, Norwich Theatre Royal

June 28, 2018

Pacitti Company Think Tank, Ipswich

July 25, 2018

Social Media: Getting Started

An interactive session to demystify the social media world

If you haven’t yet thought about social media for your business or have simply been avoiding all the madness, this is just the workshop for you. Our Social Media expert Meeta Thareja will introduce you to the most popular platforms for business, how these work and what you need to know to join the party confidently.

Pacitti Company Think Tank, Ipswich

June 28, 2018

Social Media: Planning and Strategy

Help you to harness the power of social media without getting sucked down a digital rabbit hole

Meeta Thareja, our Social Media and Marketing expert will work with you to create a social media strategy for your business so you exactly know what business goals you want to (and can) achieve through social media marketing and how you can make it happen. You will walk out of this workshop with a concrete strategy and confident plan for marketing your business on social media.

Pacitti Company Think Tank, Ipswich

June 28, 2018

How to Engage With The Media

With SFP Communications

The media are always on the look out for good stories. Whether it’s local, regional or national and print, radio, television or online, it can be a very effective way of raising awareness of your company, show and/or other activities to sell tickets, increase your audience and enhance your reputation.

This 3-hour workshop will give practical advice about how to engage with the media and how to make your story the one they want to publish.

8 Thorpe Road, Norwich

June 26, 2018

StartEast Network Jam

A day of hands on, practical workshops around business development

The day will consist of an introduction into StartEast, 2-3 workshops led by our fantastic advisors, time to network with other creatives in the region, and a Q&A session followed by help with eligibility forms.

This is an entry point into the StartEast programme.



Writers' Centre, Norwich

June 30, 2018

Intro to Rural Touring

Led by Eastern Angles this session will explore both artistic and administrative side of rural touring

The artistic content will include commissioning, auditioning, rehearsing and preparation – what is feasible in small spaces and what audiences are looking for, and how do you hang on to your artistic policy and credibility. The administrative side will include budgeting, costs and income, including when do you ask for a fee and when a box office split?

Sir John Mills Theatre, Ipswich

June 25, 2018

Intro to Rural Touring

breaking into the world of rural touring and/or engaging more effectively with rural audiences

In this workshop with Creative Arts East participants will look at the ‘rural touring’ basics and discover how it works as an effective model for rural audience engagement. They will be supported to recognise and develop the necessary tools and skills required to take their work to a rural audience and will have considered and be able to recognise the potential regional and national touring opportunities available to them.

The Puppet Theatre, Norwich

July 10, 2018

The Art of Collaboration

How do we create shared consensus in a creative process?

Using a combination of experiential arts practice, Process work, group work and individual reflection, this workshop led by Martin Gent will explore the dynamics of collaborative working.

The workshop will offer participants creative and active exercises to explore and understand what it takes to collaborate and what gets in the way.

The Garage, Norwich

June 22, 2018

Venue TBC, Norwich

June 23, 2018

Webinar: The Funding & Finance Mix

Explore the range of funding options available for creative businesses and arts organisations

Led by certificated Business Mentor Remi Harris, of Creative United, this interactive session will look a range of opportunities including loans, grants, donations, sponsorship and blend funding.

Look at the pros and cons of different finance options and consider what would work best for your organisation with this 1-hour webinar.

Online Event

July 16, 2018

Webinar: Writing a Business Plan

Learn how to get the best from the business planning, whether it's to attract funding, partners or set your course for growth

This 1 hour webinar led by creative industry expert James West, of Creative United, will help business owners and cultural leaders better understand the purpose of business planning, regardless of the size or shape of your organisation.

Online Event

July 17, 2018

Webinar: Understanding your USP

Identify and use your Unique Selling Point to strengthen and improve your marketing & business outcomes

In this 1 hour lunchtime webinar, led by James West, expect relevant and valuable insights and tips with opportunities for you to ask questions and interact with others in the session, all from the comfort of your computer screen.

Online Event

July 19, 2018

Webinar: Knowing and Growing your Audience

Identify the people that comprise your current and potential customers, audience or Twitter followers

Audience expert Julie Aldridge will equip you with an essential overview of audience development strategy. Looking at how and why audiences engage with your output, learn how to improve in line with this. Identify different approaches to audience development and begin to gain the insight needed to understand which strategic approach is right for you and your organisation.

Online Event

July 31, 2018

Webinar: Marketing for Sales

Receive tips and advice on how to achieve maximum sales through savvy and informed marketing techniques

Join session leader James West and explore a pragmatic approach to developing sales minded marketing strategy that delivers. Whether you are a theatre selling live experiences or selling handmade pieces to individuals, this interactive one-hour webinar promises to arm you with a myriad of tips to help you generate increased sales revenue.

Online Event

August 2, 2018