ETIP Scheme Launched

Employer Training Incentive Programme (ETIP) is a delegated training grant programme, aiming to assist Norfolk SMEs (less than 250 employees) in sectors that have been most effected or highlighted by COVID-19.
Businesses, including self-employed business owners, will be able to use the grant to increase their employees’ skills level whilst supporting the diversification, growth or survival of the organisation.

  • The scheme can fund up to 75% of their training costs, maximum of £1,500 total grant value per business (£2,000 total training cost)
  • There is no maximum of employees that can take courses from each business, or how many different courses an individual can take, as long as it meets the training objectives to enhance productivity, efficiency or effectiveness of the business, and be proven to assist with employee retention
  • It can fund both accredited and non-accredited training up to Level 3, or modules thereof. It can fund mandatory training and online-only training
  • It must be delivered from a UK organisation, using a local trainer (where possible)

Find out more here or contact to connect with one of their Business Advisors.


CALL TO ARTISTS – Heritage Action Zone Great Yarmouth & Time and Tide Museum

We are looking for a skilled artist/maker to work with a small group of young people aged 11 -25 to design and make an original 3D shop sign. This is the first of six signs that will be commissioned throughout 2021 and 2022.

The signs will be inspired by museum collections and historic trades and buildings in the Great Yarmouth Heritage Action Zone. They can be created in any medium suitable for safe temporary outdoor display, but you will need to demonstrate how your final sign can be produced safely in collaboration with young people.

Fees: Artists will be contracted for at £250 per day x 4 days per sign. There is separate budget for materials, equipment and installation. The project runs from July-September 2021 and the deadline for applications is 5pm on 29 June 2021. Click here to see the full brief.

For more information email Tricia Hall:


Norfolk’s NEW Public Art Trail – Have your say!

Norfolk County Council’s EXPERIENCE project is working with artists to commission 7 public art works – one for each district of Norfolk – that will be linked by a 250 mile walking/cycling trail for you to come and visit! We’d love to get your thoughts and ideas and have put together a short survey.

There are 10 quick questions and some anonymous demographic questions (which help us check we’re reaching everyone) and a chance to win a £75 voucher for Jarrold Department Store once completed.

Please visit this link to access the Art Trail survey.
To learn more about EXPERIENCE, please visit


Experiential Tourism Workshops

These free online workshops by the EXPERIENCE project are aimed at anyone who either already works in tourism in Norfolk or has ideas for an activity or experience that may appeal to visitors. Chris Brant, Tourism Business Advisor from Unmissable England, will lead both workshops.

Workshop 2: How to develop a visitor experience, will offer hands-on support to participants to learn how to use the inspiration of the rich history, culture and nature of Norfolk to create new visitor experiences.
You will be encouraged to exchange ideas about factors to consider when creating an experience, including target audiences, accessibility and sustainability, and pricing.

Attending the first workshop is strongly advised but not mandatory for attendance to the second workshop.
These events are open to any organisation, business or individual with or without previous involvement in tourism looking for insights and inspiration about ways to create memorable experiences for visitors outside the typical peak tourism season – which will help you establish, or expand into, a new market. If you have any questions, email

Workshop 2 (choice of two dates)
To register to the session on Tuesday 15 June, 10am-12.30pm click here
To register to the session on Thursday 24 June, 6-8.30pm click here



DRIVE is a new business mentoring and funding support programme for small and medium-sized enterprises (SMEs). The programme supports businesses to help grow and develop Norfolk and Suffolk’s rural economy.

DRIVE provides local businesses with access to a grant to invest in new business development that leads to job creation. You could receive:

  • Up to 12 hours of guidance from a Business Mentor to evaluate your business plans and DRIVE application
  • A grant between £5,000 and £30,000 (up to 40% of total project costs)

If you are a business with a project idea, go to About DRIVE for more information including who is eligible and how to apply.


The Library Presents Autumn 2021 – Open Calls

The Library Presents programme currently has two open calls for artists to provide a mix of of performances (indoor & outdoor), digital work and participatory workshops:

  • The Library Presents Open Call for Events in Autumn 2021 – (Eastern region artists)
  • The Library Presents Open Call for In Your House Autumn 2021 – (UK artists)

Deadline for expressions of interest 13 June 2021.

The fee is a maximum of £1000 per activity (excluding VAT).

Please click here for further information.


Craft Council launch the Market for Craft data tool

The Market for Craft data tool is an open-access dashboard available online at no cost to independent makers, studios and collectives, shops and galleries, and curious consumers. Using the data tool’s tabs and filters, you can gain a detailed insight into your customer’s demographics, behaviours, motivations, and barriers — helping inform business strategies for 2021 and beyond. Key areas of focus include:

  • Market breakdown
  • Buying behaviour
  • Buying interest
  • Participation
  • Psychographic profile
  • Demographic profile
  • Media consumption

The data tool accompanies the Market for Craft report – the first analysis to identify and gauge appetite for British craft for over a decade. Commissioned in May 2020 by the Crafts Council and eight leading national partners, this work aims to equip makers with the knowledge and insight necessary to develop their business.


Reopening Norfolk Safely: Norfolk County Council Guidance for businesses – April 2021

Everyone in Norfolk needs to feel that no matter where they go in in the county their safety is paramount, whether they are residents, visitors or holidaymakers.

Norfolk County Council has created a toolkit providing all the information and tools you need to help you to reopen your business safely this spring.

Download the toolkit here


Celebrating Culture 2021

An exciting and inclusive new marketing and PR campaign will launch in late May to celebrate the rich and diverse arts, culture and heritage sectors across Norfolk and Suffolk. Celebrating Culture 2021 is led by Norfolk County Council on behalf of the New Anglia Culture Board (NACB) and supported by the New Anglia LEP, Suffolk County Council, Interreg EXPERIENCE , University of East Anglia and Visit East of England. ‘Celebrating Culture 2021’ aims to further build the East’s reputation as a ‘must see’ UK cultural destination.

How to Take Part
List your arts and culture events for free on the Visit East of England website (which will be a portal for the campaign) here

A free marketing toolkit will be available soon to use as part of your marketing activity. Look out for further announcements and details on the Norfolk Arts Forum’s Twitter and Facebook

Together, when the time is right, we want to be ready to launch the campaign and signal ‘culture is back in the East’.


Suffolk Growth Events

Suffolk Growth facilitates and hosts a wide range of events throughout the year, including strategic development workshops, training events, innovation & best practice workshops and more. They welcome attendance from both public and private sector. Find out more here


Platform 2021: Monthly Workshops for Creative Businesses & Freelancers
Delivered Through Creative Unlimited

Platform 2021, delivered by Norwich University of the Arts, is a series of workshop sessions for people interested in starting their own creative business or becoming a freelancer.

Platform sessions are run by industry professionals who guide you through some of the key areas you need to know about when starting up. They cover research, branding, marketing, finance, legal and networking. Click here to see the full programme of events.

The series runs monthly with a new online workshop that will help you start or build your business. Join online on the Second Wednesday of every month at 2pm. The next session is: Growing Your Network, Wednesday, 14 July 2021. Sign-up at


Creative Unlimited Business & Entrepreneurs Support Programme

The Creative Unlimited project is designed to help economic recovery and growth in the creative, cultural and digital sectors in Norfolk and Suffolk and is a partnership between New Anglia LEP, University of East Anglia, Norwich University of the Arts, University of Suffolk, Suffolk County Council and Norfolk County Council (as part of the legacy of the StartEast programme). The project will help organisations and individuals develop and showcase their creative ventures through bespoke business workshops, masterclasses, mentoring and direct support. For any businesses or entrepreneurs interested in what this support could mean for you, register your interest here.


Invest East: Investment Readiness Programme

A free “investor led” programme to support Norfolk and Suffolk businesses to understand and prepare to raise equity and other forms of finance. The programme is now accepting applications to Cohort 4 of the Investment Readiness programme. For more information, click here or contact the team.


Business & IP Centre Norfolk Reset. Restart programme

The Business & IP Centre Norfolk has developed a free dedicated online programme of business to all business owners, especially those in the first years of trading. Alongside the national Reset. Restart programme run by the British Library Business & IP Centre, they are offering a series of free local 1 to 1 support sessions, workshops and networking events.


Underagency Survey

Supported by generous funding from Arts Council England, Creative Nation have been conducting research and development into the employment and development landscape for early career creative talent.
We would really like to hear from employers and organisations who seek to/work with early career talent, from across ALL sectors.

Your input into our short survey would be hugely appreciated. It only takes 5-minutes, we promise!


Help for small businesses to secure innovation grants

New Anglia LEP are supporting a free innovation mentoring and bid writing scheme to help smaller businesses secure the funding they need to develop their project ideas. The scheme helps small to medium business owners or managers, including micro business owners and sole traders, who are based in Norfolk or Suffolk.
Find out more here.


Job Support Programme Online Hub

Looking for work? Need support with skills or finance in your business? Looking for mental health and wellbeing resources?

The New Anglia Local Enterprise Partnership and New Anglia Growth Hub new Job Support Programme online hub brings details of job opportunities, training providers and support networks into one place, with an interactive support finder to help you find the information you need.


Free Norfolk County Council Coronavirus Toolkit for Businesses

Norfolk County Council’s Public Health team has produced a new toolkit to support local businesses. It includes the latest information and advice helping businesses understand and use NHS Test and Trace to play their part in controlling outbreaks of Coronavirus in Norfolk.

Alongside the toolkit, there are a variety of new resources for businesses to use. Posters and social media graphics are available on a wide range of topics from hand washing and social distancing, to scam and community support advice.

New resources will be added over the coming weeks, businesses can sign up here to receive an alert when new resources are added, and keep up to date with the most recent information.


Creative Local Growth Fund: Evaluation

Arts Council England has published an independent evaluation by Nordicity and Saffery Champness LLP of the Creative Local Growth Fund – a place-based programme that worked across Local Enterprise Partnerships, arts organisations and other partners (2015-2020) to support initiatives designed to help culture contribute to local economic growth. It highlights key findings and learning on the design of the programme, as well as the impact of the nine funded projects.

Nine consortia including StartEast were awarded £3.8 million from the Arts Council, helping to leverage match funding from European Structural and Investment Funds, with the projects securing an additional £9.4 million from the European Regional Development Fund and European Social Fund (as well as just over £5.1 million in other cash funding).

You can find the report here, alongside an executive summary, infographic and key learnings document, and a set of case studies describing how beneficiaries of the Creative Local Growth Fund were impacted. Including a case study about how StartEast supported the Creative Computing Club in Suffolk.